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AI Insights · Timothy · January 2026

Top 5 Apparel Apps on Android in the UK: Q4 2025 Performance

Explore the download and user trends of the top 5 apparel apps on Android in the UK during Q4 2025, based on Sensor Tower data.

Top 5 Apparel Apps on Android in the UK: Q4 2025 Performance

In the fourth quarter of 2025, the top apparel apps on Android in the United Kingdom showed varied performance in terms of downloads and active user engagement. According to data from Sensor Tower, these apps experienced notable shifts in their metrics.

SHEIN-Shopping Online saw a significant rise in weekly downloads, climbing from approximately 55.8K in early October to a peak of around 92.7K in late November. However, downloads declined to about 43.9K by the end of December. Weekly active users began at over 5M, with a noticeable drop to approximately 3.9M by the end of the quarter.

JD Sports maintained a steady increase in downloads, starting at around 11.1K and peaking at 47.3K in early December. Active users grew from about 146.5K in late September to over 232K by mid-December, before slightly decreasing to 223K at the end of the quarter.

LEGO® Insiders: Shop & Rewards experienced a surge in downloads during November, reaching up to 31.9K. Despite a dip in December, the app maintained a consistent user interest with downloads stabilizing around 7.6K at the quarter's close.

Next: Fashion & Homeware recorded a varied download trend, peaking at nearly 15K in mid-December. Active users increased steadily, starting from approximately 687K and reaching nearly 796K before a slight decline to 653K by the end of December.

ASOS displayed a consistent download rate with a peak of 12.4K in late November. Active users saw a steady increase from around 507K to over 691K by the end of November, maintaining over 541K by the quarter’s end.

For more detailed insights and data, visit Sensor Tower's platform for comprehensive analytics on app performance.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026