AI Insights · Timothy · January 2026
Top 5 Apparel Apps on Android in Europe: Q4 2025 Performance
Explore the performance trends of the leading apparel apps on Android in Europe during Q4 2025, including download and active user metrics.
In the fourth quarter of 2025, the top apparel apps on Android in Europe showcased varied performance trends, as analyzed by Sensor Tower.
SHEIN-Shopping Online, from Roadget Business PTE. LTD., experienced a notable decline in weekly downloads, starting from approximately 533K in early October to around 299K by the end of December. Meanwhile, weekly active users saw a gradual decrease from about 44.4M to 33.2M over the same period.
Zalando – online fashion store, by Zalando SE, demonstrated a steady increase in weekly downloads, peaking at about 243K in late November. Active users rose significantly from 10.6M to a peak of 15.4M before settling at around 11.1M by the end of the quarter.
Zara maintained a consistent performance in weekly downloads, with a notable peak of 278K in late November. The app's active user base increased from 3.3M to 4M during the quarter.
Sinsay - moda i zakupy online saw a fluctuating trend in weekly downloads, peaking at 168K in mid-November, and ending the quarter at around 72K. Active users initially rose to 6.3M in late November before declining to about 5M by the end of December.
Takko Friends showed a varied pattern in weekly downloads, reaching a high of 144K in late November. The active user count experienced a rise to 1.2M in early December but ended the quarter at approximately 912K.
These insights provide a snapshot of the dynamic performance of leading apparel apps in Europe. For more detailed analysis, visit Sensor Tower.
