Top 5 Apparel Apps on Android in Bulgaria: Q4 2025 Performance

The fourth quarter of 2025 saw interesting trends in the performance of the top 5 apparel applications on the Android platform in Bulgaria. Here's a closer look at their weekly downloads and active users, based on data from Sensor Tower.

SHEIN-Shopping Online experienced a notable decline in weekly downloads, starting at approximately 12.3K in early October and dropping to around 4.6K by the end of December. In terms of active users, the app started the quarter with about 540K, peaked at 636K, and ended at roughly 481K.

The LC Waikiki Online Shopping app had a different trajectory. Weekly downloads surged from 3.8K to a peak of 10.3K in early December, before decreasing to 3.9K. Active users steadily increased throughout the quarter, starting at 7.2K and reaching 18.1K by the end of December.

Answear - fashion & shopping showed fluctuating download numbers, peaking at 9.5K in late October, then falling to just 828 by the end of the quarter. However, weekly active users consistently grew from 36.2K to over 60K.

Sinsay - moda i zakupy online maintained stable download numbers, with a slight dip towards the end of the quarter, starting at 3.1K and ending at 1.9K. The app's active users increased from 248K to 281K over the same period.

Finally, ABOUT YOU Outlet saw its weekly downloads decline from 3.9K to 2.3K. Active users showed varied trends, peaking at 38.1K in early December before decreasing to 22.6K.

These insights highlight the dynamic nature of the apparel app market in Bulgaria. For more detailed analytics and insights, visit Sensor Tower.