Top 5 Entertainment Apps Performance on Unified Platform in South Africa, Q3 2024

In the third quarter of 2024, the top entertainment apps in South Africa showed diverse performance trends across weekly downloads, revenue, and active users. This data, sourced from Sensor Tower, provides valuable insights into the popularity and engagement levels of these applications.

Showmax kicked off the quarter with downloads around 66K, experiencing fluctuations throughout the period. The app saw a peak in downloads reaching approximately 79K in mid-August. In terms of active users, there was a noticeable upward trend, starting from 677K and reaching over 1.1M by the end of September.

Netflix had a steady presence in the market, with weekly downloads ranging from 47K to 72K. Revenue for Netflix hovered around the $12K to $15K mark, showing slight variations over the quarter. The app maintained a strong user base, with active users fluctuating around the 1M mark, peaking at approximately 1.06M towards the end of September.

ShortMax - Watch Dramas & Show displayed an interesting pattern in downloads, with a significant spike to about 113K in early August, before tapering off to around 26K by the end of September. Revenue had a peak of approximately $25K in mid-July, followed by a gradual decline. Active users grew from 104K to 190K over the quarter, indicating increased engagement.

Viu -Stream TV Shows & Serials displayed consistent download numbers, reaching a peak of 53K in the last week of September. Revenue saw a modest increase, peaking at around $5.3K at the end of August. The app's active user base showed a steady rise, culminating at over 554K by the close of the quarter.

DramaBox - Stream Drama Shorts experienced varied download activity, with a notable peak of 66K in mid-August. Weekly revenue started strong at $38K in early July but gradually decreased to $26K by the end of September. Active users showed a positive trend, growing from 122K to over 161K during the quarter.

For more detailed insights and data, visit Sensor Tower.