Top 5 Entertainment Apps on iOS in the US: Q3 2024 Performance

In the third quarter of 2024, the top entertainment apps on iOS in the United States demonstrated varied performance trends across key metrics such as revenue, downloads, and active users. This analysis, based on data from Sensor Tower, provides an overview of these trends.

TikTok exhibited strong revenue growth, starting at approximately $16.4M in early July and peaking at around $20.6M by late August, before ending the quarter at $17.6M. Weekly downloads were initially high at 569K, saw a peak of 648K in early August, and concluded the quarter with 478K. In terms of active users, the app maintained a high engagement level, although it experienced a gradual decline from 53.4M to 51.6M users over the quarter.

Peacock TV: Stream TV & Movies saw its revenue peak at $7.9M in early September, with a notable increase from $4.5M at the start of the quarter. Its download numbers fluctuated, reaching a high of 1.1M in late July, while the lowest downloads were recorded at 178K in mid-September. The app's active users peaked at nearly 5M at the end of July, though this number declined to 2.2M by the end of the quarter.

Max: Stream HBO, TV, & Movies maintained a stable revenue stream, starting at $7.9M and peaking at $9.3M in mid-August. Downloads began at 388K, with minor fluctuations throughout the quarter, and ended at 275K. The active user base showed consistent growth, increasing from 5.9M to 6.2M over the quarter.

Netflix experienced a steady revenue trend, beginning at $1.9M and closing the quarter at $1.9M as well, with slight variations in between. Download numbers started at 306K and rose to 322K by the end of September. The active user count saw a decrease from 14.7M to 14.1M, with minor fluctuations throughout the quarter.

Amazon Prime Video showed a notable revenue increase towards the end of the quarter, reaching $2.5M from an initial $2.1M. Downloads were highest at 432K in early September, with a subsequent decrease to 292K by the end of the month. The active user base grew from 3.3M to over 3M by the end of September.

For more detailed insights and analysis, visit Sensor Tower's platform.