AI Insights · Timothy · October 2024
Top 5 Entertainment Apps on Android in Kenya, Q3 2024
Explore the performance of Kenya's top entertainment apps on Android in Q3 2024, observing trends in downloads, revenue, and active users.
In the third quarter of 2024, the entertainment app landscape on Android in Kenya showcased interesting trends, as revealed by Sensor Tower data.
MovieBox - Movies & TV Shows saw a notable fluctuation in downloads, starting at 31K in early August and peaking at 151K mid-month, before gradually declining to 83K by the end of September. The app's weekly revenue began to rise in late August, with a peak of $42 in early September, and its weekly active users increased from 18K to over 222K by the end of the quarter.
Netflix experienced a consistent decline in weekly downloads, starting at 18K and falling to 11K by the end of September. Despite this, its active users remained relatively stable, fluctuating between 270K and 315K throughout the quarter.
ShortMax - Watch Dramas & Show demonstrated a resurgence in popularity, with downloads rising from 2.5K in early August to 10K by the end of September. Revenue showed a slight upward trend, starting at $536 and reaching $1.2K. Active users increased from 42K to 72K.
StarTimes ON-Live TV, Football initially saw a rise in downloads, peaking at 27K in mid-August, before dropping to 6K by the end of September. Active users also mirrored this trend, rising to 38K before declining to 18K.
Lastly, Download video and 4k Player experienced a fluctuating download pattern, with numbers ranging from 5K to 18K. Its active users were relatively stable, with a slight increase from 27K to 33K over the quarter.
For more detailed insights and data, visit Sensor Tower.