Top 5 Entertainment Apps Performance in Uruguay Q2 2024

In Q2 2024, Uruguay saw notable trends in the performance of its top 5 entertainment apps across a unified platform. Data from Sensor Tower provides valuable insights into weekly downloads, revenue, and active user metrics.

Max: Stream HBO, TV, & Movies had a mixed quarter. Weekly revenue ranged from $10.1K to $12.8K, with a peak in early April. Downloads fluctuated, peaking at nearly 18K in mid-April but declining to around 7K by the end of June. Active users showed a steady increase, reaching almost 110K in mid-June before a slight dip to approximately 100K at the quarter's end.

Star+ experienced fairly stable revenue, averaging around $10K per week, with a notable drop to $2.8K in the last week of June. Downloads saw a considerable decline, starting at 11.2K in early April and dropping to just over 700 by the end of June. Active users remained relatively stable, hovering around 130K to 150K throughout the quarter.

Disney+ showed a consistent revenue stream, mostly between $3.9K and $4.6K, with a significant jump to $9.3K in the last week of June. Downloads increased notably from 5K in early April to nearly 17K by the end of June. Active users climbed steadily, starting at 113.9K and ending at 155.9K, indicating a growing user base.

Netflix maintained a steady weekly revenue around $2K. Downloads remained relatively stable, fluctuating between 4.7K and 6.1K. Active users showed minor variations, staying within the 250K to 262K range, reflecting a consistent user engagement throughout the quarter.

Amazon Prime Video had a steady revenue performance, ranging from $4.3K to $5.3K weekly. Downloads saw an uptrend in May, peaking at 10K, but fell to around 3.8K by the end of June. Active users fluctuated but generally increased, reaching a high of 127.4K in mid-May and ending the quarter at approximately 117.4K.

These insights, sourced from Sensor Tower, provide a comprehensive view of the entertainment app landscape in Uruguay for Q2 2024. For more detailed insights, visit Sensor Tower.