Top 5 Entertainment Apps on Unified Platform in Ecuador, Q2 2024

The second quarter of 2024 saw significant activity in Ecuador's entertainment app market. The top five apps – Max: Stream HBO, TV, & Movies, Tubi: Movies & Live TV, Pluto TV: Watch & Stream Live, Netflix, and YouTube Kids – exhibited diverse trends in downloads, revenue, and active users.

Max: Stream HBO, TV, & Movies from WarnerMedia Global Digital Services, LLC observed a mixed trend in weekly downloads, starting strong with 37.3K in early April and peaking at 37.2K by the end of the month, before fluctuating and ending the quarter at around 18.7K. The app's weekly revenue showed steady growth, peaking at approximately $15.1K in mid-June. Active users increased consistently from 227.8K at the beginning of April to 336.5K by the end of June.

Tubi: Movies & Live TV saw its weekly downloads peak at 34.1K in April, before gradually declining to 8.8K by the end of June. Active users showed a slight dip from 302.5K at the start of the quarter to 268.1K in the final week. Revenue data was not available for this app.

Pluto TV: Watch & Stream Live experienced a moderate level of weekly downloads, starting at 20.6K in April and ending at 23.1K in June. Active users remained relatively stable, fluctuating between 91.5K and 112.6K throughout the quarter. Similar to Tubi, revenue data was not reported.

Netflix reported consistent weekly revenue, ranging from $1.5K to $1.8K. Weekly downloads exhibited variability, peaking at 24.1K mid-April and settling around 16.6K by the end of June. Active users showed a general decline from 842.4K in early April to 759.1K by the end of the quarter.

YouTube Kids maintained steady download numbers, fluctuating between 15.8K and 19.1K throughout the quarter. Active users remained relatively stable, starting at 517.3K in early April and ending at 513.5K in June. Revenue data for YouTube Kids was not available.

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