AI Insights · Timothy · July 2024
Top 5 Books Apps on Unified Platform in Australia Q2 2024
Discover the performance of the top 5 books apps in Australia during Q2 2024, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2024, the top 5 books apps in Australia showcased diverse trends in downloads, revenue, and active users. Here's a detailed look at their performance:
Audible: Audio Entertainment experienced a steady revenue growth throughout the quarter, starting at around $224K in early April and peaking at approximately $249K in mid-June. Downloads fluctuated, with a notable increase in the final week of June, reaching 11.8K. Weekly active users remained relatively stable, averaging around 290K to 300K, with a slight peak at 302K by the end of June.
Amazon Kindle saw consistent download numbers, varying between 7.7K and 8.7K throughout the quarter. Although revenue was minimal, it showed a slight uptick in June, reaching a maximum of $39. Weekly active users hovered around 95K to 100K, showing minor fluctuations but maintaining overall stability.
Libby, the Library App maintained a steady download rate, mostly ranging between 5.3K and 5.9K. Weekly active users showed a gradual increase, starting at 56K in early April and reaching 58K by the end of June, suggesting a growing user base.
BorrowBox Library had a stable performance in downloads, with figures moving between 3.2K and 4K. Weekly active users were consistent, averaging around 30K, with minor peaks and troughs throughout the quarter.
Goodreads: Book Reviews saw a varied download trend, starting at 4.1K in early April and dropping to around 2.4K in mid-May. However, it showed a recovery towards the end of June, reaching approximately 3K. Weekly active users remained relatively stable, averaging around 26K to 27K.
These insights come from Sensor Tower, where you can find more detailed analytics and trends.