AI Insights · Timothy · June 2024
Top 5 Entertainment Apps on iOS in South Africa Q2 2024
In Q2 2024, TikTok, Showmax, Netflix, DramaBox, and Disney+ saw varied performance in downloads, revenue, and active users on iOS in South Africa.
In the second quarter of 2024, the top five entertainment apps on iOS in South Africa showed diverse trends in downloads, revenue, and active users. Here’s a detailed look at their performance, based on data from Sensor Tower.
TikTok had a robust quarter with weekly revenue peaking at around $28.9K by the end of April. Downloads showed a consistent upward trend, starting from 19.7K in early April and reaching approximately 29.4K by the end of June. The app's weekly active users also remained strong, fluctuating between 861K and 898K throughout the quarter.
Showmax experienced a varied download pattern, starting at 23.1K in early April, dipping mid-quarter, and then climbing back to around 14.1K by the end of June. Weekly active users showed a steady increase from 104K to around 148K over the same period.
Netflix saw its weekly revenue fluctuate, peaking at approximately $17K at the beginning of April and ending the quarter around $15.3K. Downloads were relatively stable, with notable spikes in mid-May and mid-June, reaching up to 11K. The app's weekly active users ranged from 204K to 227K, maintaining a steady user base.
DramaBox - Stream Drama Shorts showed significant growth in revenue, starting at $8.1K in early April and reaching around $13.3K by mid-June. Downloads peaked at 16K in early June, while active users saw a notable rise from 8.5K to 30.2K, demonstrating growing popularity.
Disney+ maintained a strong revenue stream, peaking at around $43.5K in late April. Downloads increased from 5.5K in early April to approximately 6.3K by the end of June. Active users also showed a steady increase, starting at 74.6K and reaching up to 79.4K by mid-June.
These insights highlight the dynamic landscape of entertainment apps in South Africa. For more detailed analysis and data, visit Sensor Tower.