Top 5 Entertainment Apps on iOS in Italy Q2 2024

In Q2 2024, the iOS entertainment app market in Italy was led by TikTok, Amazon Prime Video, RaiPlay, Mediaset Infinity, and Netflix. These apps demonstrated significant trends in weekly downloads, revenue, and active users.

TikTok saw a steady increase in weekly revenue, peaking at approximately $263K in mid-June. Weekly downloads showed a notable rise, reaching around 59K in early June, while weekly active users remained relatively stable, fluctuating around 6.2M.

Amazon Prime Video experienced fluctuations in weekly revenue, peaking at about $81K in mid-May. Downloads varied throughout the quarter, with a high of around 31K in mid-April. Active users showed some variability, with numbers peaking at approximately 682K in mid-April.

RaiPlay had a significant increase in weekly downloads, reaching around 53K by the end of June. Active users also saw a rise, peaking at about 224K in the same period. However, revenue data was not available for this app.

Mediaset Infinity showed consistent weekly revenue, peaking at around $16K in mid-April. Downloads fluctuated, with a notable peak of about 52K in late June. Active users saw a peak of approximately 168K in mid-May.

Netflix had consistent weekly revenue, peaking at around $82K in late April. Downloads remained steady, with a high of around 20K in mid-June. Active users peaked at approximately 1.8M in mid-June.

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