Top 5 Entertainment Apps on iOS in Uruguay Q2 2024

The second quarter of 2024 saw significant activity in the entertainment app category on iOS in Uruguay. Here’s a detailed look at the performance of the top 5 apps: Star+, Max: Stream HBO, TV, & Movies, Amazon Prime Video, Disney+, and TikTok.

Star+ from Disney experienced a fluctuation in weekly downloads, starting the quarter with 3.5K and peaking at 6.4K in the week of April 8. However, downloads saw a significant drop towards the end of the quarter, bottoming out at 717 in the last week of June. Weekly revenue showed a peak of approximately $11K in late April but gradually decreased to around $2.8K by the end of June. Active users also saw a decline from 47.5K at the start of April to 45.1K in the last week of June.

Max: Stream HBO, TV, & Movies by WarnerMedia Global Digital Services, LLC maintained consistent weekly downloads, averaging around 6K to 8K in April but dropping to approximately 2.3K by the end of June. The app’s weekly revenue showed a steady increase, starting at $5.5K in early April and reaching approximately $6.2K by mid-June. Active users saw a notable rise from 24K in early April to a peak of nearly 39K in mid-June, before dropping to 26.5K at the end of the quarter.

Amazon Prime Video from AMZN Mobile LLC had varied performance in weekly downloads, peaking at 5.8K in the week of May 20 before declining to around 1.4K by the end of June. Revenue showed a gradual increase, reaching approximately $5.3K in early June and maintaining around $5.2K towards the end of the quarter. Active users saw a peak of 43.8K in mid-May, with a slight decline to 37.8K by the end of June.

Disney+ also from Disney, maintained a steady increase in weekly downloads, starting at 1.4K in early April and peaking at nearly 6.9K by the end of June. Revenue showed consistent growth, reaching approximately $9.2K in the last week of June. Active users saw a significant increase, starting at 28.2K in early April and peaking at 45.4K by the end of the quarter.

TikTok from TikTok Ltd. showed consistent weekly downloads, averaging around 4K, with a peak of 5K in early June. Revenue fluctuated slightly, peaking at around $5.2K in late April and maintaining around $4.3K by the end of June. Active users remained relatively stable, fluctuating between 186K to 199K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.