AI Insights · Timothy · July 2024
Top 5 Entertainment Apps on iOS in Nigeria for Q2 2024
In Q2 2024, TikTok, DramaBox, Amazon Prime Video, ReelShort, and Kalos TV showed varied performance trends in Nigeria's iOS entertainment app market.
In Q2 2024, the Nigerian iOS entertainment app market saw diverse performance trends among the top five applications, according to data from Sensor Tower. Here’s a closer look at their weekly downloads, revenue, and active user trends.
TikTok maintained a robust presence with weekly downloads starting at 51.8K in early April and fluctuating before peaking at 64.6K in the second week. Weekly revenue showed an upward trend, peaking at $24.2K in mid-June, while active users grew steadily from 991.7K to over 1M by quarter's end.
DramaBox - Stream Drama Shorts experienced significant growth in downloads, starting at 4.1K and reaching a high of 12.9K in early June. Weekly revenue peaked at $5.8K in the last week of June, with active users increasing from 18.1K to 31.2K throughout the quarter.
Amazon Prime Video had a solid performance with weekly downloads peaking at 9.1K in mid-May. Revenue fluctuated, reaching a high of $3.3K in late June. Active users showed a steady increase from 35.4K to 39.6K over the quarter.
ReelShort - Short Movie & TV saw varying download numbers, starting at 5.1K and peaking at 5.7K in the second week of April, then rising again to 4.5K by the end of June. Weekly revenue showed minor fluctuations, peaking at $2.1K in early April. Active users increased from 48.4K to 55K by the end of June.
Kalos TV had a modest performance with downloads starting at 168 and peaking at 1.7K in late April. Revenue saw an upward trend, reaching a high of $1.7K in mid-June. Active users grew from 360 to 1.3K over the quarter.
For more detailed insights and data, visit Sensor Tower.