Top 5 Entertainment Apps in South Africa: Q1 2024 Performance

The first quarter of 2024 saw notable performances from the top 5 entertainment apps in South Africa. Here’s a detailed look at their weekly downloads, revenue, and active user trends.

Showmax experienced fluctuating downloads, starting strong with 127.8K in the week of January 22 and peaking at 163.7K in early February. The app's downloads then declined, reaching 82K by the end of February, before rebounding to 110.7K in mid-March. Active users showed a consistent upward trend, growing from 93.3K in late January to 451K by the end of March.

Netflix had steady revenue, peaking at approximately $18.8K in late February. Downloads saw a significant increase towards the end of the quarter, rising from 50.4K in early January to 61.5K in mid-March. Active users remained stable, starting at 1.13M in January and slightly increasing to 1.11M by the end of March.

Disney+ maintained a strong revenue stream, consistently around $170K each week. Downloads fluctuated, starting with 39.8K in early January and peaking at 47.9K in mid-March. Active users showed a steady increase from 502.9K in January to 539.2K by mid-March.

Download video and HD Player showed modest revenue, with a peak of $21 in late January. Downloads increased throughout the quarter, from 27.8K in early January to 48.2K by mid-March. Active users also rose steadily, reaching 68.5K by mid-March.

DStv maintained consistent downloads, starting with 26.6K in early January and peaking at 35.8K in mid-February. Active users fluctuated slightly but remained strong, starting at 594.7K in early January and ending at 551.7K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower’s platform.