Top 5 Entertainment Apps in Latin America: Q1 2024 Performance

In the first quarter of 2024, the top 5 entertainment applications on a unified platform in Latin America exhibited diverse performance trends. Here’s a detailed look at their weekly downloads, revenue, and active user metrics.

Max: Stream HBO, TV, & Movies from WarnerMedia Global Digital Services, LLC, saw a significant spike in weekly downloads, peaking at approximately 5.1M in the last week of February. The app maintained high download numbers throughout March, though there was a gradual decline to around 2.9M by the end of the month. Weekly revenue also surged, reaching about $1.4M in early March and stabilizing around $1.3M towards the end of the month. Active users showed a substantial increase from 398.7K in mid-February to nearly 10.6M by the end of March.

Netflix experienced a steady decline in weekly downloads, starting from around 1.1M downloads in early January and tapering off to about 881.5K by the end of March. Weekly revenue saw minor fluctuations, averaging around $100K throughout the quarter. Active users remained relatively stable, with a slight decrease from approximately 52.6M in early January to around 48.1M by late March.

ViX: TV, Fútbol y Noticias from Univision Communications Inc. had a notable increase in weekly downloads mid-quarter, peaking at 1.4M in the second week of February. However, downloads gradually declined to about 557.5K by the end of March. Weekly revenue showed a steady trend, averaging around $400K throughout the quarter. Active users remained consistent, hovering around 6.4M towards the end of March.

Pluto TV: Watch & Stream Live maintained a steady download rate, starting at 779.4K in early January and slightly decreasing to about 538.5K by the end of March. Although the app did not generate revenue, active users showed a slight decline from 3.5M in early January to approximately 2.8M by the end of March.

Star+ from Disney experienced stable weekly downloads, with a notable increase to 737.2K in the last week of March. Weekly revenue remained robust, peaking at around $678.8K in late February and maintaining an average of $600K throughout the quarter. Active users also showed strong performance, averaging around 10.5M towards the end of the quarter.

For more detailed insights and data, visit Sensor Tower.