Top 5 Entertainment Apps on Unified Platform in Italy, Q1 2024

Throughout the first quarter of 2024, the performance of the top five entertainment apps in Italy varied significantly in terms of weekly downloads, revenue, and active users.

RaiPlay exhibited an interesting trend in weekly downloads. Starting the quarter with around 56K downloads, it saw a significant spike, peaking at approximately 210K in early February before gradually declining to around 38K by the end of March. Active users also followed a similar pattern, reaching a high of 1.2M in early February and then decreasing to around 451K by the end of the quarter.

Amazon Prime Video experienced a steady increase in weekly revenue, peaking at approximately $71K in the final week of March. Downloads fluctuated throughout the quarter, peaking at around 68K in mid-February. Active users showed a notable increase in mid-March, reaching a high of 1.85M before settling at around 1.62M by the end of the quarter.

Mediaset Infinity saw moderate revenue with a peak of around $20K in mid-January. Weekly downloads remained relatively stable, ranging from 37K to 63K. Active users peaked at approximately 625K in early January but fluctuated throughout the quarter, ending at around 434K in late March.

Disney+ led in terms of revenue, starting the quarter at around $485K and peaking at approximately $458K in the final week of March. Downloads showed a steady increase, peaking at about 55K in mid-March. Active users remained high throughout the quarter, starting at 1.92M and ending at 1.9M.

FantaSanremo had a unique trend with a significant spike in weekly downloads in January, peaking at around 161K. However, downloads dropped sharply after mid-February, stabilizing at around 160 by the end of March. Active users also saw a substantial decline, from 814K in late January to just around 8K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.