Top 5 Entertainment Apps in Central America: Q1 2024 Performance

The first quarter of 2024 saw notable performances from the top 5 entertainment apps in Central America, according to data from Sensor Tower. Here’s a breakdown of their trends in weekly downloads, revenue, and active users.

Disney+ maintained steady weekly revenue, peaking at approximately $742K in late January. Weekly downloads fluctuated, starting strong with over 205K downloads in the first week of January but dropping to around 144K by late February. Active users showed a slight decline, starting at 2.47M and ending the quarter at about 2.31M.

HBO Max: Stream TV & Movies experienced significant weekly revenue, peaking at $742K in early February. Downloads saw a high at the beginning of the quarter with 198K but dropped sharply to 8.9K by the end of February. Active users also declined, starting at 2.29M and ending at around 826K by late March.

TikTok showed consistent performance throughout the quarter. Weekly revenue increased steadily, reaching approximately $583K in early March. Downloads remained robust, peaking at around 1.2M in early January and maintaining over 1M downloads per week. Active users remained stable, fluctuating slightly around the 45M mark.

ViX: TV, Fútbol y Noticias had a notable performance with weekly revenue peaking at $461K in early January. Downloads saw a peak of 402K in mid-February before settling around 255K by the end of March. Active users also showed an increase, peaking at 2.15M in mid-February before ending the quarter at about 1.91M.

Max: Stream HBO, TV, & Movies demonstrated a strong entry into the market. Weekly revenue reached about $680K in early March. Downloads peaked at 1.46M in early March, showing a strong launch. Active users grew significantly, starting at 116K in mid-February and reaching approximately 3.33M by the end of March.

For more detailed insights, visit Sensor Tower’s website.