Top 5 Entertainment Apps in Bulgaria: Q1 2024 Performance

In the first quarter of 2024, the top five entertainment apps in Bulgaria exhibited diverse trends in weekly downloads, revenue, and active users. Let’s take a closer look at the performance of these apps, based on Sensor Tower data.

TikTok kicked off the quarter with a peak in weekly revenue of approximately $75K at the end of January. However, it saw a gradual decline, ending the quarter at around $54K. Weekly downloads for TikTok experienced fluctuations, starting at nearly 20K in early January, dipping to about 11K by the end of February, and closing the quarter at roughly 15K. The app maintained a robust user base, with weekly active users hovering around 1.1M throughout the quarter.

HBO Max: Stream TV & Movies saw relatively stable weekly revenue, starting at around $8.8K in early January and ending at about $7.5K in late March. The app’s weekly downloads trended downwards from 4K at the beginning of January to approximately 2.5K by the end of March. Weekly active users for HBO Max showed minor fluctuations, starting at around 62K and closing the quarter at approximately 53K.

Disney+ experienced noticeable peaks and troughs in weekly revenue, starting at $6.8K, peaking at about $9.5K in mid-March, and dropping to $6.1K by the end of the quarter. Weekly downloads saw a steady decline from 1.9K in early January to around 1.4K by the end of March. Active users for Disney+ also showed a downward trend, starting at 17K and ending the quarter at approximately 13K.

SkyShowtime: Filmer och serier had a consistent increase in weekly revenue, starting at $1.2K and reaching about $1.8K by the end of March. Weekly downloads remained relatively stable, fluctuating around 1K throughout the quarter. The app’s weekly active users slightly decreased from 23K in early January to around 22K by the end of March.

Amazon Prime Video maintained steady weekly revenue, starting at $1.2K and closing the quarter at about $1.2K as well. Weekly downloads for the app were relatively low, with numbers ranging from 680 in early January to around 500 by the end of March. Active users remained fairly consistent, starting at 5K and ending the quarter at approximately 4.8K.

These insights are derived from Sensor Tower's comprehensive data. For more detailed analysis, visit Sensor Tower's website.