Top 5 Books Apps Performance in Nigeria - Q1 2024

Throughout Q1 2024, the top 5 books applications in Nigeria showcased varied performance trends across weekly downloads, revenue, and active users. Here’s a closer look at how each app fared during the quarter.

Audible: Audio Entertainment from Audible, Inc. experienced fluctuations in weekly revenue, peaking at about $1.1K in the last week of January. Weekly downloads started strong with 646 in the first week of January but gradually declined to 387 by the end of March. Active users also saw a decline, starting at 1.6K and ending at around 1.3K.

GoodNovel - Stories & Novels from SINGAPORE NEW READING TECHNOLOGY PTE. LTD. maintained a robust revenue performance, starting at $1.5K and ending the quarter at $1.1K. Downloads saw a peak of 4.1K in mid-February before dropping to 1.9K by the end of March. Active users remained relatively stable, fluctuating between 47K and 53K throughout the quarter.

MoboReader-The Alpha King from CHANGDU (HK) TECHNOLOGY LIMITED saw varied revenue trends, with a peak of $632 in mid-January and a dip to $250 in mid-February. Downloads started high at 5.2K in the first week of January but dropped significantly to 550 by the end of March. Active users also saw a downward trend, from 18.6K at the start of the quarter to 9.5K at the end.

Everand: Ebooks and audiobooks from Scribd had a stable revenue performance, peaking at $559 by the end of January. Weekly downloads saw a decline from 923 in the first week of January to 390 by the end of March. Active users also showed a downward trend, starting at 13.2K and ending at around 10K.

MegaNovel - fiction & webtoon from SINGAPORE NEW READING TECHNOLOGY PTE. LTD. maintained a relatively stable revenue, with minor fluctuations, peaking at $389 in late January. Downloads saw a notable increase in mid-March, reaching 3.2K, before ending the quarter at 2.9K. Active users showed significant growth, starting at 3.9K and peaking at 6.4K in mid-March.

These trends highlight the dynamic nature of the books app market in Nigeria. For more detailed insights, visit Sensor Tower.