Top 5 Entertainment Apps on iOS in Uruguay: Q1 2024

In the first quarter of 2024, the top 5 entertainment apps on iOS in Uruguay demonstrated notable trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive look at the performance of these popular apps.

TikTok saw a dynamic quarter in terms of revenue, starting at around $3.2K in early January and peaking at approximately $4.3K by the end of February. Downloads fluctuated, reaching a high of 6.2K in early February before tapering off to about 3.3K by the end of March. Weekly active users remained robust, consistently staying above 175K and peaking at nearly 199K in mid-March.

Star+ maintained strong revenue throughout the quarter, with weekly figures generally hovering around $9K, peaking at over $10K in mid-March. Downloads exhibited significant variability, with a notable spike to 7.1K in late January and another peak at 6.1K in mid-February. Active users steadily increased from 36.5K at the start of the quarter to over 50K by the end of March.

Max: Stream HBO, TV, & Movies, which launched in late February, quickly gained traction. Weekly revenue started at $4.7K and rose to about $5.3K by early March. Downloads peaked at over 10K in mid-March, and active users showed impressive growth from 7.2K at launch to over 22K by the end of the quarter.

Netflix had a steady quarter, with weekly revenue consistently around $2K. Downloads showed a downward trend, starting at 3.3K in early January and declining to about 1.9K by the end of March. Active users also experienced a gradual decrease, from 65K at the beginning of the quarter to approximately 59K by the end.

DGO experienced a decline in downloads, starting at 4.3K in early January and dropping to around 925 by the end of March. Active users mirrored this trend, decreasing from 13.5K to about 12K over the same period.

For more detailed insights and trends on these apps, visit Sensor Tower.