Top 5 Entertainment Apps on iOS in Nigeria - Q1 2024

The first quarter of 2024 saw significant activity in the entertainment app sector on iOS in Nigeria. Here’s a detailed look at the performance trends of the top 5 apps: TikTok, Amazon Prime Video, DramaBox - Stream Drama Shorts, ReelShort - Short Movie & TV, and GoodShort - Movies & Dramas.

TikTok experienced a steady increase in weekly active users, peaking at about 1M in the final week of March. Weekly revenue fluctuated slightly but reached a high of approximately $22K at the end of January. Downloads saw a downward trend, starting from about 54K at the beginning of January and ending at around 34K in March.

Amazon Prime Video showed a decline in both weekly revenue and active users throughout the quarter. Revenue fell from around $4.3K in the first week of January to approximately $2.2K by the end of March. Active users decreased from about 44.6K to 32.8K over the same period. Downloads also saw a decline, starting from around 8K in January and dropping to about 3.9K in March.

DramaBox - Stream Drama Shorts displayed a significant increase in downloads and active users towards the end of the quarter. Downloads jumped to approximately 12K in mid-March, and active users peaked at around 25K. Revenue also showed a positive trend, with a notable peak of about $3.6K in mid-March.

ReelShort - Short Movie & TV had a consistent increase in active users, reaching about 46K in mid-March. Revenue experienced a decline, starting from approximately $2.2K in January and ending at around $1.3K in March. Downloads saw fluctuations but generally trended downward, with a high of about 8.2K in mid-January and around 3.5K by the end of March.

GoodShort - Movies & Dramas saw an increase in active users, reaching a peak of about 9.8K in mid-March. Downloads also increased, peaking at around 4.7K in early March. Revenue showed a modest increase, with a peak of approximately $1.2K in early January.

These insights are based on data from Sensor Tower. For more in-depth analysis and additional trends, visit Sensor Tower’s website.