Top 5 Entertainment Apps on iOS in Kenya Q1 2024

In Q1 2024, the top five entertainment apps on iOS in Kenya showcased varied performance metrics in terms of downloads, revenue, and active users. Here’s a detailed look at their trends.

TikTok

TikTok experienced a steady increase in weekly revenue, peaking at approximately $5.8K in the second week of January. Weekly downloads showed a notable rise mid-quarter, with a peak of 6.4K in the last week of March. The app's weekly active users followed a stable trend, ranging from 212K to 225K throughout the quarter.

Amazon Prime Video

Amazon Prime Video saw relatively consistent weekly revenue, peaking at $1.7K in the last week of February. The app's weekly downloads were stable, hovering around 400, with a slight dip in mid-February. Active users showed a gradual decline from 2.1K to approximately 1.7K by the end of March.

ReelShort - Short Movie & TV

ReelShort - Short Movie & TV had a varied revenue trend, reaching a high of $1.2K in late January. Weekly downloads fluctuated, peaking at 887 in mid-March. The app's active users showed a strong upward trend, growing from 3.2K at the beginning of January to 5.3K by the end of March.

DramaBox - Stream Drama Shorts

DramaBox - Stream Drama Shorts saw a gradual increase in weekly revenue, reaching $940 in mid-March. Downloads peaked at 779 in mid-March, while active users also grew steadily, from 784 in early January to about 1.6K by the end of March.

Netflix

Netflix maintained consistent weekly revenue, with a peak of $625 in the last week of February. Weekly downloads were stable, averaging around 1.1K, and active users saw a slight decline from 29K to approximately 24K over the quarter.

These insights are based on data from Sensor Tower. For more in-depth analysis, visit Sensor Tower’s platform.