Top 5 Entertainment Apps on iOS in Argentina, Q1 2024

The first quarter of 2024 saw significant activity in the entertainment app category on iOS in Argentina. Here’s a closer look at the performance of the top 5 apps: Star+, Disney+, HBO Max: Stream TV & Movies, TikTok, and Max: Stream HBO, TV, & Movies.

Star+ Throughout the quarter, Star+ experienced fluctuations in weekly revenue, peaking at approximately $45.3K in mid-March. Weekly downloads varied, with the highest being around 18.9K in the week of March 11. Active users saw a steady increase, reaching a peak of 128K in mid-March before settling at 109.7K by the end of the quarter.

Disney+ Disney+ maintained a consistent weekly revenue, averaging around $14K, with a peak of $16.2K in the week of January 22. Weekly downloads were stable, averaging 5.5K, with a slight peak of 6.2K in mid-March. Active users fluctuated, reaching a high of 109.9K in mid-February before ending the quarter at 105.5K.

HBO Max: Stream TV & Movies HBO Max: Stream TV & Movies saw a significant drop in weekly revenue towards the end of February, falling to under $2K. Weekly downloads followed a similar trend, starting strong at 6.9K in early January and dropping to 1.6K by the end of February. Active users also declined sharply from 76.3K at the start of the quarter to 16.8K by the end of March.

TikTok TikTok experienced a steady increase in weekly revenue, peaking at approximately $12.3K in mid-March. Weekly downloads were robust, averaging around 18.5K, with the highest being 21.6K in late January. Active users remained consistently high, averaging around 1.15M throughout the quarter.

Max: Stream HBO, TV, & Movies Max: Stream HBO, TV, & Movies, a newcomer, showed impressive performance with its weekly revenue peaking at $23.7K in early March. Weekly downloads were strong, averaging around 38K, with a peak of 41K in mid-March. Active users grew rapidly, starting at 30.9K in late February and reaching 114.1K by the end of March.

These insights, derived from Sensor Tower data, highlight the dynamic trends of the entertainment app market in Argentina for Q1 2024. For more detailed insights and analysis, visit Sensor Tower.