Top 5 Entertainment Apps Performance in El Salvador Q4 2023

During the fourth quarter of 2023, the top 5 entertainment apps in El Salvador showed diverse performance trends across weekly downloads, revenue, and active user metrics. Here's a detailed look provided by Sensor Tower.

Tubi: Movies & Live TV saw fluctuating weekly downloads, starting at 11.3K and peaking at 18.2K by the end of October. Downloads then declined to 9.8K in mid-December before rising to 12.1K in the final week. Weekly active users mirrored this trend, rising from 56.9K to 70.7K at the end of October and then tapering off to 58.3K before a slight uptick to 65.5K by the end of December.

ViX: TV, Fútbol y Noticias had a notable peak in weekly downloads at 16.5K in late October, but generally trended downwards, ending the quarter at 6.2K. Weekly active users also showed a decline from 231.8K to 203.3K. However, the app maintained a steady weekly revenue, averaging around $1.5K to $1.8K throughout the quarter.

Netflix experienced consistent weekly downloads, starting at 7.6K and ending at 10.2K. Active users saw a steady increase from 448.9K to 480.3K. Weekly revenue fluctuated slightly, peaking at $792 in late November and dropping to $506 before stabilizing around $525 towards the end of December.

YouTube Kids maintained stable weekly downloads, ranging from 7.7K to 7.8K, with minor fluctuations throughout the quarter. Active users showed a gradual increase from 255.5K to 267.8K, indicating consistent engagement despite no revenue data.

Disney+ displayed varied download numbers, peaking at 10.1K in early November before settling at 5.2K by the end of December. Active users fluctuated but ended the quarter at 162.7K. Weekly revenue saw peaks and troughs, reaching $6.4K in mid-November and stabilizing at around $6.1K by the end of December.

For more detailed insights and trends, visit Sensor Tower.