AI Insights · Timothy · January 2024
Top 5 Entertainment Apps in New Zealand Q4 2023
In Q4 2023, the top 5 entertainment apps in New Zealand experienced varied performance metrics across downloads, revenue, and active users, with notable trends observed in key apps like Disney+, Amazon Prime Video, Netflix, TikTok, and ReelShort.
In Q4 2023, New Zealand's entertainment app market saw significant activity across the top 5 apps: Disney+, Amazon Prime Video, Netflix, TikTok, and ReelShort - Short Movie & TV. Data from Sensor Tower reveals notable trends in weekly downloads, revenue, and active users.
Disney+ started the quarter strong with weekly revenue hitting around $122K in late September, experiencing fluctuations before peaking at approximately $148K in the week of November 27. Downloads remained stable, with a notable increase to 9.7K in the final week of December. Active users exhibited a slight increase, reaching 262K by the end of the quarter.
Amazon Prime Video showed consistent weekly revenue, fluctuating between $21K and $27K. Downloads saw a spike towards the end of December, reaching 8.7K. Active users steadily increased, ending the quarter at around 114K.
Netflix maintained a steady weekly revenue, peaking at approximately $13.5K in late September. Downloads showed an upward trend, culminating in a significant increase to 10.2K in the week of December 25. Active users saw a slight decline mid-quarter but recovered to 568K by the end of December.
TikTok experienced a steady revenue stream, peaking at around $62K in late October. Downloads consistently increased, reaching a high of 14K in the final week of December. Active users, although fluctuating, ended the quarter at approximately 1.03M.
ReelShort - Short Movie & TV saw significant growth in weekly revenue, starting at $3.7K and peaking at $14.8K in the last week of December. Downloads also increased drastically, hitting 13.6K in the same week. Active users rose steadily, finishing the quarter at 28K.
These insights, provided by Sensor Tower, highlight the dynamic performance of entertainment apps in New Zealand. For more detailed insights, visit Sensor Tower.