Top 5 Entertainment Apps Performance in Mexico Q4 2023

In Q4 2023, the top entertainment apps in Mexico showcased diverse performance trends across downloads, revenue, and active users, according to data from Sensor Tower. Here’s a detailed look at how these apps fared on a unified platform combining both iOS and Android metrics.

ViX: TV, Fútbol y Noticias from Univision Communications Inc. exhibited a mixed performance throughout the quarter. Weekly revenue saw fluctuations, peaking at roughly $413K in the week of November 20, while the lowest point was around $234K in the last week of December. Weekly downloads started strong at approximately 391K but showed a declining trend, settling at around 208K by the end of the quarter. Active users also decreased from about 1.4M in late September to approximately 879K by the end of December.

Netflix maintained a relatively stable revenue stream, with weekly figures hovering around $37K to $41K. Downloads saw growth, especially in December, culminating at around 319K in the final week. Active users fluctuated but ended the quarter on a high note, rising from about 10.3M in late September to around 11.3M by the end of December.

Pluto TV: Watch & Stream Live, while not generating revenue, experienced significant fluctuations in downloads and active users. Downloads peaked at about 582K in the week of November 27, with a noticeable spike in active users reaching approximately 1.55M during the same period. However, both metrics saw a decline towards the end of the quarter, with downloads around 137K and active users approximately 751K in the final week of December.

Disney+ showed a strong performance in revenue, peaking at around $677K in the week of December 18. Downloads fluctuated throughout the quarter, with a high of approximately 250K in early November and ending the quarter at about 187K. Active users saw growth mid-quarter, peaking at around 2.36M in late October, and maintaining strong numbers around 2.03M by the end of December.

TikTok from TikTok Ltd. showcased consistent performance across all metrics. Weekly revenue steadily increased, reaching about $356K in the last week of December. Downloads remained robust, peaking at approximately 941K in late October and ending the quarter with around 788K. Active users remained stable throughout the quarter, hovering around 40M to 41M.

These insights are based on data from Sensor Tower, providing a comprehensive view of app performance across both iOS and Android platforms in Mexico. For more detailed insights and trends, visit Sensor Tower.