AI Insights · Timothy · January 2024
Top 5 Entertainment Apps on Unified Platform in Latin America Q4 2023
Discover the performance of the top 5 entertainment apps in Latin America for Q4 2023. Data from Sensor Tower reveals trends in downloads, revenue, and active users for Netflix, Pluto TV, Disney+, ViX, and HBO Max.
In the fourth quarter of 2023, the top 5 entertainment apps in Latin America experienced notable trends in downloads, revenue, and active users. Below is an overview of the performance for Netflix, Pluto TV: Watch & Stream Live, Disney+, ViX: TV, Fútbol y Noticias, and HBO Max: Stream TV & Movies. The data comes from Sensor Tower, providing deeper insights into the market.
Netflix
The weekly revenue for Netflix fluctuated throughout the quarter, peaking at around $126K in late September and gradually declining to approximately $104K by the end of December. Downloads saw a significant spike in the last week of December, reaching over 1.1M, while active users increased from 48.1M in late September to 51.4M by the end of the quarter.
Pluto TV: Watch & Stream Live
Pluto TV maintained a steady download rate with a notable peak of approximately 1.3M in late November. Active users also showed a positive trend, reaching around 3.9M in the same period. Despite fluctuations, the platform ended the quarter with around 3.3M active users.
Disney+
Disney+ experienced strong revenue performance, peaking at approximately $1.4M in mid-December. Downloads showed a high of around 896K in early November, while active users ranged from 8.9M in late September to over 10.1M by the end of December.
ViX: TV, Fútbol y Noticias
ViX saw a steady revenue stream with a peak of around $462K in late November. Downloads remained consistent, with a high of approximately 886K in mid-October. Active users fluctuated but ended the quarter at around 5.6M, down from a peak of 6.7M in mid-October.
HBO Max: Stream TV & Movies
HBO Max recorded its highest weekly revenue of approximately $1.4M in early November. Downloads peaked at around 661K in late October, and active users increased from 7.1M in late September to 8M by the end of December.
For more detailed insights and data, visit Sensor Tower.