Top 5 Entertainment Apps Performance in Guatemala, Q4 2023

In the fourth quarter of 2023, the top five entertainment apps in Guatemala showcased varied performances across downloads, revenue, and active users. Here’s a detailed look at the trends for each app.

Tubi: Movies & Live TV saw a consistent download rate with minor fluctuations, peaking at around 22.5K in early October and stabilizing at approximately 20.9K by the end of December. Weekly active users remained steady, starting at 287.8K in late September and closing the quarter at 298K.

Netflix experienced a slight dip in weekly revenue, beginning at $1.6K in late September and dropping to $1.2K by the end of December. Downloads showed an upward trend, reaching nearly 19.8K in the final week. Active users saw a gradual increase, ending the quarter at 626.6K.

YouTube Kids maintained a stable download rate throughout the quarter, with figures hovering around 14K. The app’s active user base also remained consistent, starting at 331.1K and climbing to 348.9K by the end of December.

ViX: TV, Fútbol y Noticias had a notable revenue of around $3.5K at the beginning of the quarter, fluctuating slightly but ending at $3.4K in the last week of December. Downloads varied, peaking at 20.9K in late October and settling at 10.7K by the end. Active users demonstrated a steady pattern, closing the quarter at 329.6K.

Disney+ showed a strong performance in revenue, starting at $5.2K in late September, peaking at $7K mid-quarter, and ending at $6.2K. Downloads surged to 17.1K in early November but tapered off to 10.1K by the end of December. Active users grew from 149.2K at the start of the quarter to 170.6K by its end.

For more detailed insights and data, visit Sensor Tower.