Top 5 Entertainment Apps Performance in Ghana Q4 2023

In Q4 2023, the top entertainment apps in Ghana exhibited varying trends in downloads, revenue, and active user engagement. Here’s an overview of their performance, based on data from Sensor Tower.

TikTok has shown consistent engagement. Weekly revenue peaked at around $4.9K in the week of October 23, while weekly downloads reached their highest at approximately 155.7K during the same week. Active users also saw a steady presence, fluctuating between 4.4M and 4.6M throughout the quarter.

ReelShort - Short Movie & TV experienced significant growth towards the end of the quarter. Revenue surged to about $1.2K in the week of December 25. Downloads spiked to 15.5K in the same week, and active users increased from 7.4K to 21.4K over the quarter.

Amazon Prime Video maintained a stable performance. Weekly revenue saw a peak of around $843 in late November. Downloads ranged from 1.4K to 2.5K, with a slight increase in active users, peaking at 6.0K in early October.

DramaBox - Stream Drama Shorts showed impressive growth. Revenue increased steadily, reaching $757 in the final week of December. Downloads peaked at 4.9K in early December, and active users rose significantly, from 894 in late September to 6.3K in early December.

Pocket FM: Audio Series had a strong presence in the market. Weekly revenue remained robust, with its highest at $953 in late October. Downloads varied, peaking at 8.6K in late November. Active users showed consistent engagement, ranging from 15.6K to 20.8K throughout the quarter.

For more detailed insights and analytics, visit Sensor Tower.