Top 5 Books Apps in New Zealand Q4 2023: Performance Insights

In the fourth quarter of 2023, the top 5 books apps in New Zealand exhibited varying performance trends across downloads, revenue, and active users. We dive into the weekly data to uncover these patterns.

Audible: Audio Entertainment saw a steady increase in weekly revenue, peaking at approximately $29.7K in the final week of December. Weekly downloads fluctuated, reaching a high of around 2K in the same week. Active users showed a peak mid-quarter with roughly 50.6K users in early December, ending the quarter with about 46.9K users.

Amazon Kindle experienced an upward trend in weekly downloads, culminating at around 3.4K in the final week of December. Active users also saw a rise, peaking at nearly 30K in the last week of the quarter.

Libby, the Library App displayed a consistent pattern in weekly downloads, ending with a peak of about 1.8K in the last week of December. Active users increased steadily, reaching approximately 25.7K by the end of the quarter.

Goodreads: Book Reviews showed growth in weekly downloads, peaking at around 1.5K in the final week. Active users also increased, ending the quarter with approximately 7.3K users.

Wattpad - Read & Write Stories experienced fluctuations in weekly revenue, peaking at about $2.8K in mid-November. Downloads reached around 800 in the final week of December, while active users remained steady, ending with roughly 21.7K users.

These insights are based on data from Sensor Tower. For more in-depth analysis and additional insights, visit Sensor Tower.