Top 5 Entertainment Apps on iOS in South Africa - Q4 2023

In the fourth quarter of 2023, the top five entertainment applications on the iOS platform in South Africa showed diverse trends in weekly downloads, revenue, and active users. Here’s a closer look at their performance, based on data from Sensor Tower:

Disney+

Throughout Q4, Disney+ experienced fluctuations in its weekly revenue, starting at around $39K and peaking at approximately $41.6K in the final week of December. Weekly downloads began at 7.3K in late September, dipping mid-quarter, and then climbing back to 5.6K in the last week of December. Active users saw a decrease from 71.4K at the start of the quarter to 59.3K in mid-October but rebounded to 69.5K by year-end.

TikTok

TikTok maintained a strong presence with weekly revenue starting at $23.8K, reaching a high of $25.3K in mid-December. Downloads showed a mixed trend, beginning at 29.8K and experiencing a notable drop to 11.9K in mid-November before ending the quarter at 19.2K. Active users remained relatively stable, hovering around 800K, with minor fluctuations throughout the quarter.

Amazon Prime Video

Amazon Prime Video's revenue varied, starting at $22.2K and peaking at $23.3K in late November. Weekly downloads were consistent, starting at 3.4K and ending at 4.4K in December. Active users showed slight growth from 21.8K to 21.9K over the quarter.

Netflix

Netflix saw its weekly revenue fluctuate, starting at $18.4K and reaching a high of $17.2K in the last week of December. Downloads ranged from 8.1K at the beginning to 9.3K at the end of the quarter. Active users were steady, starting at 213.2K and ending at 234.2K, with some mid-quarter variations.

ReelShort - Short Movie & TV

ReelShort - Short Movie & TV had an interesting quarter, with revenue peaking at $10.5K in early November and ending the quarter at $9.1K. Downloads showed significant growth, starting at 2.8K and reaching 4.8K by the end of December. Active users climbed from 3.5K to 7.6K over the quarter.

These insights highlight the dynamic nature of the entertainment app market in South Africa. For more detailed data and trends, visit Sensor Tower.