Top 5 Entertainment Apps on iOS in Kenya for Q4 2023

In Q4 2023, the top 5 entertainment apps on iOS in Kenya exhibited diverse trends in weekly downloads, revenue, and active users. Data from Sensor Tower reveals the performance of TikTok, Amazon Prime Video, Netflix, ReelShort - Short Movie & TV, and Pocket FM: Audio Series.

TikTok consistently led in user engagement. Weekly revenue saw a notable increase, peaking at approximately $5.3K in the third week of December. Downloads fluctuated, reaching a high of 6.3K in early November and then stabilizing around 5.7K towards the end of the quarter. Active users showed a steady rise from 201K to 219K by the end of December.

Amazon Prime Video experienced varied performance. Weekly revenue peaked at $1.7K in late November, while downloads saw a gradual increase, reaching 468 by the last week of December. Active users remained relatively stable, fluctuating around the 2K mark throughout the quarter.

Netflix had a mixed quarter. Revenue peaked at $1.1K at the end of November but then dropped to $521 by the end of December. Downloads showed consistency, peaking at 1.4K in the last week of December. Active users saw a decline from 39K to 29.8K over the quarter.

ReelShort - Short Movie & TV demonstrated growth. Weekly revenue hit a high of $864 in the final week of December. Downloads peaked at 1.8K in early November, and active users increased from 440 to 2.8K by the end of the quarter.

Pocket FM: Audio Series showed stable performance. Revenue peaked at $553 in mid-November, and downloads remained steady, peaking at 429 in mid-October. Active users fluctuated slightly, ending the quarter at around 1.4K.

For more detailed insights and data, visit Sensor Tower.