Top 5 Entertainment Apps on Unified Platform in Latin America Q3 2023

In the third quarter of 2023, the top 5 entertainment apps in Latin America—Netflix, ViX: TV, Fútbol y Noticias, Disney+, Pluto TV: Watch & Stream Live, and TikTok—exhibited varied performance metrics in terms of downloads, revenue, and active users. Here's a detailed look at their performance.

Netflix saw a fluctuating trend in weekly revenue, peaking at around $130K at the end of June and maintaining a consistent range between $122K and $128K through most of the quarter. Weekly downloads experienced a notable spike to 1.39M in late July before gradually declining to 784K by the end of September. Active users varied slightly, starting at 50.6M and ending the quarter at 48.1M.

ViX: TV, Fútbol y Noticias experienced a steady decline in weekly revenue from $439K at the end of June to $364K by the end of September. Downloads showed a similar trend, with a peak of 1.07M in early August before dropping to 831K towards the end of the quarter. Active users remained relatively stable, hovering around 6.4M to 6.6M throughout the period.

Disney+ had a strong start with weekly revenue peaking at $1.25M at the end of June. The revenue then fluctuated, ending the quarter at around $1.06M. Downloads saw a significant spike to 1.15M in early September but fell to 552K by the end of the month. Active users demonstrated a steady trend, starting from 9.4M and ending at 8.9M.

Pluto TV: Watch & Stream Live had no revenue data available for the quarter. However, its downloads fluctuated, peaking at 865K in mid-August and dropping to 516K by the end of September. Active users showed a downward trend, starting at 3.7M in late June and ending at 3.2M by the end of the quarter.

TikTok showcased impressive performance with weekly revenue consistently increasing from $773K at the end of June to around $1.08M by the end of September. Downloads peaked at 4.57M in early September before settling at 3.66M towards the end of the quarter. Active users remained robust, starting at 166M and experiencing slight fluctuations, ending at 167M.

These insights are derived from Sensor Tower's comprehensive data. For a deeper dive into these metrics and more, visit Sensor Tower.