Top 5 Entertainment Apps in Central America: Q3 2023 Performance

In the third quarter of 2023, the top five entertainment apps in Central America showed varied performance in terms of weekly downloads, revenue, and active users, according to Sensor Tower data. Here's a breakdown of how each app fared on the unified platform:

ViX: TV, Fútbol y Noticias

Univision Communications Inc.'s ViX: TV, Fútbol y Noticias had notable fluctuations in both revenue and user engagement. Weekly revenue peaked at approximately $404K at the start of the quarter but saw a decline to around $255K by early September, before rebounding to $321K by the end of the quarter. Weekly downloads started strong at 661K but gradually decreased to about 449K. Active users remained relatively stable, hovering around 2.5M with minor fluctuations.

Netflix

Netflix maintained a consistent revenue stream throughout Q3, with weekly revenue ranging between $44K and $51K. Download numbers showed a slight decline from approximately 251K to 224K. Active users demonstrated slight volatility, starting at around 12.8M and ending the quarter at approximately 12.2M.

Disney+

Disney+ from Disney saw significant revenue, starting the quarter with $638K and fluctuating to end at around $562K. Downloads experienced a high peak of 408K in early September but dropped to 178K by the end of the quarter. Active users for Disney+ began at about 2.6M and saw a slight decline to 2.4M.

TikTok

TikTok exhibited strong performance, with weekly revenue increasing from $193K to $304K. Downloads were substantial, peaking at 1.5M in early September before settling at about 1M. Active users remained robust, averaging around 47M throughout the quarter.

HBO Max: Stream TV & Movies

HBO Max: Stream TV & Movies saw variable revenue, starting at $544K and peaking at $728K in mid-July before stabilizing around $570K. Weekly downloads ranged from 167K to a peak of 243K, ending the quarter at 143K. Active users fluctuated, beginning at 2.3M and ending at around 2.1M.

These insights offer a glimpse into the dynamic landscape of entertainment apps in Central America. For more detailed analytics, visit Sensor Tower.