Top 5 Entertainment Apps Performance in Kenya Q3 2023

In the third quarter of 2023, the top 5 entertainment apps in Kenya demonstrated diverse performance trends on the unified platform, encompassing both iOS and Android. Here’s a closer look at how each app fared in terms of weekly downloads, revenue, and active users.

TikTok saw robust activity throughout the quarter. Weekly revenue peaked at around $11.7K in late July, with a slight dip to $7.5K by mid-September. Downloads fluctuated but showed a strong increase, reaching approximately 172K in the week of September 18. Active users remained consistently high, averaging around 3.8M weekly.

Amazon Prime Video experienced moderate performance. Weekly revenue hovered around $1.5K, peaking at $1.9K in late September. Downloads were relatively stable, with a notable spike to nearly 5K in early September. Active users showed a gradual decline from 34K in late June to 24K by the end of September.

Netflix maintained a steady revenue stream, with weekly earnings ranging between $870 and $1.2K. Downloads were consistent, peaking at around 38K in mid-September. Active user numbers remained stable, averaging around 500K throughout the quarter.

ReelShort - Short Movie & TV showed significant fluctuations. Weekly revenue saw dramatic increases, peaking at $2.2K in late August. Downloads surged to around 15K in late August, while active users spiked to 18.6K in the same period, showing a strong engagement trend.

Showmax had a more modest performance. Revenue was low, with a notable drop-off in mid-August. Downloads were steady, peaking at nearly 10K in early August. Active user numbers were stable, averaging around 120K weekly, with a slight decline towards the end of the quarter.

The data presented here is sourced from Sensor Tower. For more detailed insights and analytics, visit Sensor Tower's platform.