Top 5 Entertainment Apps in Egypt Q2 2023: Performance Insights

In the second quarter of 2023, the top 5 entertainment apps in Egypt showed varied performance trends across downloads, revenue, and active users. Here’s a detailed look:

Viu: Dramas, TV Shows & Movies saw a fluctuating yet promising quarter. Weekly revenue started at around $476 in late March, eventually peaking at $641 by the end of June. Downloads showed a mixed trend, starting strong with over 153K in late March, experiencing a dip in mid-April, but maintaining a steady average around 85K through May and June. Active users began at approximately 566K, with a slight decrease mid-quarter before stabilizing around 493K by the end of June.

StarMaker Lite: Sing Karaoke had an interesting quarter. Revenue peaked at $1.2K in late May, with a consistent performance throughout. Downloads saw a significant drop from 175K in late March to around 8K in late May, maintaining a low average for the rest of the quarter. Active users started at 441K, peaked at 656K in early May, and then gradually declined to around 302K by the end of June.

ويبلاي - ألعاب ودردشة showed a strong performance in weekly downloads, peaking at 117K in mid-May. Revenue also saw a notable peak at $2.3K in late May, maintaining a steady average around $1.7K afterwards. Active users steadily increased from 165K in late March to a peak of 265K in mid-May, before stabilizing around 208K by the end of June.

ﺷﺎﻫﺪ - Shahid experienced significant fluctuations. Revenue began at $63K in late March, dipped to $17K in mid-May, and recovered to $32K by the end of June. Downloads started at 280K, saw a dip to 46K in late April, and then gradually increased to 80K by the end of June. Active users began at 481K, dropped to 260K in early May, and then increased to 332K by the end of June.

WATCH IT had a dynamic quarter with revenue peaking at $32K in late March, experiencing a dip to around $12K in early June, and closing at $18K by the end of June. Downloads peaked at 138K in late March, saw a significant drop to 16K in early May, and then gradually recovered to 26K by the end of June. Active users started at 417K, experienced a dip to 127K in late May, and then increased to 187K by the end of June.

For more detailed insights and data, visit Sensor Tower.