Top 5 Entertainment Apps Performance in Middle East Q2 2023

During the second quarter of 2023, the top five entertainment apps in the Middle East demonstrated varying trends in downloads, revenue, and active users on the unified platform. Here's a closer look at their performance based on data from Sensor Tower.

TikTok maintained a strong presence, with weekly revenue fluctuating between $2.7M and $3.5M, peaking at approximately $3.5M in the final week of June. Weekly downloads saw a significant uptick mid-quarter, reaching nearly 757K in the week of June 12, while weekly active users increased steadily from 29M to over 31M by the end of the quarter.

Shahid - ﺷﺎﻫﺪ experienced a decline in weekly downloads, starting from 272K at the end of March and dropping to around 56K by the end of June. Weekly revenue mirrored this trend, peaking at $1.5M in late March and dipping to about $1.2M in mid-May before recovering to $1.4M at the end of the quarter. Weekly active users saw a gradual decrease, from 1M in March to approximately 638K in June.

Disney+ showed a consistent performance in terms of weekly revenue, starting at $168K in late March and peaking at $568K in early June. Downloads remained relatively stable, fluctuating between 39K and 66K throughout the quarter. Active users also showed a steady increase, from 558K in late March to around 608K by the end of June.

Yalla - Group Voice Chat Rooms saw a notable increase in weekly revenue, starting at $195K in late March and rising to $312K by the end of June. Downloads showed modest growth, with a significant spike to 40K in the final week of June. Weekly active users remained steady around 190K to 210K throughout the quarter.

WePlay (ويبلاي) - Game & Chat displayed a varied performance, with weekly revenue peaking at $259K in the final week of June. Downloads fluctuated, reaching a high of 140K in the last week of June. Active users saw a steady rise throughout the quarter, from 483K to over 700K.

For more detailed insights and data, visit Sensor Tower.