Top 5 Books Apps Performance in Turkey Q2 2023

During the second quarter of 2023, the top 5 books applications in Turkey showcased varied performance trends in terms of weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides an insightful overview of the market dynamics.

Storytel - Audiobooks Library experienced a relatively stable weekly revenue, peaking at around $35K in early May. Weekly downloads fluctuated, starting at approximately 13K at the end of March and tapering off to about 8.7K by the end of June. Active users saw a decline from 321K to 309K over the same period.

Kidly: Bedtime Books, Sleep demonstrated a more volatile performance. Weekly revenue peaked at $2.8K in early April but dropped to $1.3K by the end of June. Downloads saw a significant decline from 4.6K in late March to just over 1.1K in late June. Active users decreased from 22K to 19K over the quarter.

Audible: Audio Entertainment maintained a modest but steady weekly revenue, ranging between $900 and $1.2K. Downloads showed a notable spike in the week of May 22, reaching 1.8K, before stabilizing around 665 by the end of June. Active users increased from 2K to 2.5K throughout the quarter.

Dreame - Read Best Romance saw a peak in weekly revenue at $6.5K in late May, followed by a decline to $4.8K by the end of June. Downloads decreased from 3.9K in late March to 2.7K in late June. Active users remained relatively stable, fluctuating around 25K to 27K.

Lastly, Litres: Books and audiobooks showed the least fluctuation with weekly revenue peaking at $1K in early April and dropping to $541 by the end of June. Downloads were minimal, peaking at 279 in mid-June. Active users remained steady, hovering around 1.5K.

For more detailed insights and data, visit Sensor Tower.