Top 5 Entertainment Apps on iOS in Italy: Q2 2023 Performance

In Q2 2023, the Italian iOS market saw dynamic performance across the top 5 entertainment apps, according to Sensor Tower data. Here’s a detailed look at the weekly trends in downloads, revenue, and active users for TikTok, Amazon Prime Video, Netflix, Mediaset Infinity, and RaiPlay.

tiktok experienced a remarkable increase in weekly revenue, peaking at around $198K in mid-June. The app's weekly downloads showed fluctuations, peaking at approximately 39.8K in late March and stabilizing around 36.7K in late June. Meanwhile, weekly active users remained strong, ranging from around 6.3M to 6.5M throughout the quarter.

amazon Prime Video saw significant growth in weekly revenue, reaching around $66.9K in mid-June. Weekly downloads peaked at 52.6K in early April and remained steady around 21.3K by the end of June. The app's weekly active users showed a consistent trend, ranging from approximately 481K to 654K.

netflix maintained a stable revenue stream, with weekly peaks around $128.6K in late May. Downloads ranged from 18.1K to 25K, with a notable increase in early June. The app's weekly active users hovered between 2M and 2.3M, showing a slight increase in early June before stabilizing.

mediaset Infinity experienced moderate weekly revenue, peaking at around $20.1K in early April. Downloads showed high variability, reaching a peak of 41.2K in late June. Weekly active users fluctuated between approximately 88.7K and 192K, with significant increases in early May and late June.

raiplay did not generate any revenue but saw steady download numbers, peaking at around 22.5K in late March. Weekly active users ranged from approximately 94.7K to 135.7K, with a peak in late May.

For more detailed insights into these trends, visit Sensor Tower.