Top 5 Entertainment Apps on iOS in Nigeria: Q2 2023

During the second quarter of 2023, the top entertainment apps on the iOS platform in Nigeria demonstrated varied performance trends in terms of weekly downloads, revenue, and active users. Here's a closer look at how each app fared:

TikTok showed significant growth in weekly downloads, starting from approximately 52.5K at the end of March and peaking at around 84.1K in mid-June. Revenue for the app remained relatively stable, averaging around $16K to $17K per week, with a slight dip towards the end of June. The number of active users also saw an upward trend, increasing from about 813K at the end of March to approximately 915K by the end of June.

Amazon Prime Video experienced fluctuations in weekly downloads, with a significant spike to around 37.3K in early April before stabilizing to around 6.8K by the end of June. Weekly revenue peaked at about $7.8K in mid-April but saw a decline towards the end of the quarter, ending at around $3.4K. Active users mirrored the download trends, peaking at about 70.5K in early April and stabilizing at around 42.4K by the end of June.

Netflix maintained a steady number of weekly downloads throughout the quarter, ranging from approximately 11.7K to 16.7K. Revenue was relatively low but consistent, peaking at around $482 in early May. The active user base showed minor fluctuations, starting at around 118.8K in late March and ending at approximately 135.7K by the end of June.

Pocket FM: Audio Series saw a notable increase in weekly revenue, starting from around $180 at the beginning of April and peaking at approximately $721 by the end of May. Downloads showed a gradual increase, reaching around 1.7K in early June. The number of active users also grew, starting from about 5.2K at the end of March and reaching around 6.1K by the end of June.

Shahid - ﺷﺎﻫﺪ had relatively low weekly downloads, peaking at around 92 in early April and declining to about 27 by the end of June. Revenue saw a peak of approximately $661 in early April, with a gradual decline to around $333 by the end of June. Active users remained relatively stable, fluctuating between 194 and 252 throughout the quarter.

These insights are derived from Sensor Tower's data, providing a detailed look into the performance of these top entertainment apps in Nigeria. For more in-depth analysis and data, visit Sensor Tower.