AI Insights · Timothy · July 2023
Top 5 Entertainment Apps on iOS in Latin America: Q2 2023
Discover the performance trends of the top 5 entertainment apps on iOS in Latin America during Q2 2023, based on Sensor Tower data.
During the second quarter of 2023, the leading entertainment apps on iOS in Latin America showcased notable trends in their weekly downloads, revenue, and active users. Here’s a closer look at the performance of HBO Max: Stream TV & Movies, Disney+, TikTok, Star+, and Globoplay: Novelas, séries e +.
HBO Max: Stream TV & Movies experienced a strong quarter, with weekly revenue peaking at approximately $1.07M in early June. Downloads fluctuated, reaching their highest point in mid-May with around 182K downloads. Active users also saw growth, rising from 1.8M to over 2.4M by the beginning of June, before a slight decline to 1.81M at the end of the quarter.
Disney+ showed consistent revenue trends, with weekly earnings peaking at $737K in mid-June. Downloads saw a steady increase, reaching up to 119K in mid-June. Active users grew from 1.72M at the start of the quarter to over 2.06M by mid-June, demonstrating a strong user engagement throughout the quarter.
TikTok maintained robust revenue, peaking at approximately $618K in late May. Weekly downloads were impressive, with the highest reaching about 649K in early May. Active users remained stable, hovering around 23M throughout the quarter, indicating a loyal user base.
Star+ also presented a solid performance, with revenue peaking at $418K in early June. Downloads reached their highest at about 169K in early May. Active users increased from 1.29M at the beginning of the quarter to over 1.62M by early June, showing a positive trend in user retention.
Globoplay: Novelas, séries e + had a steady quarter, with revenue peaking at $384K in mid-April. Downloads were relatively stable, with the highest being around 41K in late April. Active users saw an upward trend, peaking at approximately 734K in late April before stabilizing around 680K by the end of June.
These insights are based on data from Sensor Tower. For more detailed information and additional insights, visit Sensor Tower.