Top 5 Books Apps on iOS in Kenya: Q2 2023 Performance

In Q2 2023, the top 5 iOS book apps in Kenya exhibited diverse performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at their metrics, based on data from Sensor Tower.

Audible: Audio Entertainment saw its weekly revenue fluctuate, peaking at around $1.5K in early May and ending the quarter at approximately $1.3K. Weekly downloads ranged from a low of 21 to a high of 98, while active users initially declined from 225 to 184 but recovered slightly to 209 by the end of June.

GoodNovel - Stories & Novels experienced a significant variation in weekly downloads, reaching a high of 148 in mid-May and dropping to just 7 by the end of June. Revenue peaked at $720 in mid-May, with a noticeable dip to $421 in the last week of June. Active users generally increased, starting at 326 and peaking at 445 in mid-May before settling at 359.

Everand: Ebooks and audiobooks maintained relatively stable revenue, with a peak of $581 in early May and closing at $512. Downloads were minimal, with single-digit numbers throughout the quarter. Active users showed a downward trend, starting at 157 and ending at 116.

MoboReader-The Alpha King had consistent weekly downloads, peaking at 111 in mid-April and seeing a decline to 40 by the end of June. Revenue showed an upward trend, peaking at $496 in mid-June before dropping to $195. Active users showed minor fluctuations, starting at 190 and ending at 205.

Joyread-Fantasy Novel exhibited stable weekly revenue, peaking at $348 in late March and gradually declining to $130 by the end of June. Weekly downloads were relatively low, with multiple weeks showing zero downloads. Active users saw a general decline, starting at 141 and ending at 101.

For more detailed insights and data, visit Sensor Tower.