Top 5 iOS Books Apps Performance in Africa for Q2 2023

During the second quarter of 2023, the top 5 iOS books apps in Africa showcased interesting trends in downloads, revenue, and active users. Here’s a closer look at their performance:

Audible: Audio Entertainment experienced a steady increase in weekly revenue, peaking at approximately $22K in the final week of June. Weekly downloads saw a gradual rise, reaching around 1.4K in the same period. However, weekly active users showed a slight decline from about 10K at the end of March to approximately 8.9K by the end of June.

GoodNovel - Stories & Novels saw fluctuating revenue, peaking at around $7.8K in early May before dropping to roughly $5.3K by the end of June. Downloads also varied, with a significant increase to around 2.5K in early June, before stabilizing at approximately 1.3K by the end of the quarter. Active users increased from around 7.6K at the end of March to approximately 10.2K by mid-June.

Everand: Ebooks and audiobooks recorded a steady weekly revenue trend, peaking at about $5K in the final week of June. Downloads saw notable growth, especially in the last two weeks of June, reaching around 1.3K. Active users exhibited a consistent upward trend from about 5.8K at the end of March to approximately 6.4K by late June.

MoboReader-The Alpha King showed a steady increase in revenue, reaching approximately $4K in the last week of June. Downloads fluctuated, with a peak of around 1.9K in mid-April and stabilizing at about 1.5K by the end of June. Active users saw a gradual rise from around 3.9K at the end of March to approximately 4.5K by late June.

Joyread-Fantasy Novel experienced a decline in revenue, starting at around $3.7K in early April and decreasing to approximately $2.5K by the end of June. Downloads followed a downward trend, peaking at around 1.3K in early April and dropping to about 450 by late June. Active users decreased from about 3.3K at the end of March to approximately 3.1K by the end of June.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.