AI Insights · Timothy · July 2023
Top 5 Entertainment Apps on Android in Egypt Q2 2023
Discover the performance trends of the top 5 entertainment apps on Android in Egypt during Q2 2023, including Viu, StarMaker Lite, ويبلاي - ألعاب ودردشة, Shahid, and YouTube Kids.
In Q2 2023, the entertainment app market in Egypt saw notable trends across the top 5 Android apps. According to Sensor Tower data, here's a detailed look at how each app performed in terms of downloads, revenue, and active users.
Viu: Dramas, TV Shows & Movies, published by Vuclip Mobile Video, exhibited a fluctuating trend in weekly downloads. The app started the quarter strong with 151K downloads in the last week of March, peaking at 210K in mid-April, and then experiencing a decline to approximately 75K by the end of June. Revenue showed a relatively stable trend, with a notable increase to $324 in the final week of June. Weekly active users saw minor fluctuations, starting at 546K and ending at 475K.
StarMaker Lite: Sing Karaoke, by SKYWORK AI PTE.LTD., had an interesting quarter. Weekly downloads were initially high at 168K, dropping significantly to around 2K by the end of June. Despite the drop in downloads, the app saw a noticeable increase in revenue towards the end of the quarter, peaking at $198 in mid-June. Active users followed a similar trend, starting at 243K and decreasing to 116K by the end of June.
ويبلاي - ألعاب ودردشة, from WEJOY Pte. Ltd., showed a strong performance in weekly downloads, with a peak of 112K in mid-May before declining to 55K by the end of June. Revenue also saw growth, reaching $1124 in the final week of June. The app's weekly active users saw a gradual increase, peaking at 225K in mid-May before tapering off to 175K by the end of the quarter.
ﺷﺎﻫﺪ - Shahid, published by MBC Group, maintained a consistent performance in terms of revenue, peaking at $11.8K in the final week of June. Downloads fluctuated, starting at 218K in late March, hitting a low of 33K in early May, and then rising to 72K by the end of June. Active users showed a downward trend initially but rebounded to 286K by the end of the quarter.
YouTube Kids, from Google LLC, maintained steady weekly downloads throughout the quarter, averaging around 40K. Active users remained stable, with a slight increase from 260K in late March to 282K by the end of June. Notably, the app did not generate any revenue during this period.
For more detailed insights and data, visit Sensor Tower.