Top 5 Android Entertainment Apps in Kenya - Q2 2023

In the second quarter of 2023, the performance of the top 5 entertainment applications on the Android platform in Kenya showcased diverse trends in weekly downloads, revenue, and active users. Data from Sensor Tower provides valuable insights into these trends.

Showmax 1.0 experienced a steady decrease in weekly downloads, starting from 11.9K in late March and dropping to around 4K in early June. However, there was a slight recovery towards the end of the quarter, with downloads reaching approximately 6.7K by the last week of June. The app's weekly revenue fluctuated, peaking at around $2.5K at the beginning of the quarter and settling at approximately $1.5K to $1.7K towards the end. Active users saw a gradual decline from 151.5K to 124.5K over the quarter.

Amazon Prime Video exhibited a notable increase in weekly downloads, starting at 3.2K in late March and peaking at 5.7K in late May. The app's weekly revenue remained relatively stable, averaging around $300 to $400, with a slight increase to $415 in the last week of June. Weekly active users showed some fluctuation, with a peak of 34.1K in late April and a dip to 25.2K in mid-June, before ending the quarter at 32.2K.

Spark Fiction - Read & Enjoy had modest download numbers, with peaks of 118 and 117 weekly downloads in late March and mid-June, respectively. The app's weekly revenue varied, starting at $230 and experiencing a low of $111 in early June, before slightly increasing to $143 by the end of the quarter.

Beenovel — Reading Romance saw a steady rise in weekly downloads, starting at 95 in late March and reaching a peak of 238 in early May. Weekly revenue for the app showed a consistent trend, averaging around $100 to $170, with a notable dip to $65 in mid-June and a recovery to $168 by the end of the quarter.

KiKaNovel - Read & Write Story demonstrated a gradual increase in weekly downloads, starting from 60 in early June and reaching 116 by the end of the month. The app's weekly revenue remained modest, fluctuating between $32 and $111, with a peak of $108 in the last week of June.

These insights are based on data from Sensor Tower, and more detailed analysis can be found on their platform.