Top 5 Entertainment Apps in Uruguay Q1 2023

In Q1 2023, the top 5 entertainment apps on a unified platform in Uruguay showcased diverse trends in downloads, revenue, and active users. Data from Sensor Tower highlights the performance of Pluto TV: Watch & Stream Live, Netflix, Star+, TikTok, and HBO Max: Stream TV & Movies.

Pluto TV: Watch & Stream Live experienced fluctuating weekly downloads, peaking at around 14K in late December and stabilizing between 6K and 10K throughout the quarter. Active users saw a slight increase from 45K in late December to approximately 40K by the end of March, despite a mid-quarter dip.

Netflix showed a consistent weekly download rate, ranging from 6K to 8K. Revenue peaked at about $3K in mid-January, but saw a gradual decline towards the end of the quarter, ending at around $2K. Active users decreased slightly from 344K in late December to 286K by the end of March.

Star+ saw a peak in weekly revenue of approximately $8.1K in late February, while weekly downloads varied between 3K and 8K. Active users grew from 68K in late December to nearly 79K by the end of the quarter.

TikTok maintained a steady increase in weekly revenue, reaching around $5.6K by the end of March. Weekly downloads were consistently high, peaking at about 15K. Active users remained robust, averaging around 880K throughout the quarter.

HBO Max: Stream TV & Movies experienced steady weekly revenue, with a peak of approximately $9.9K in late February. Weekly downloads were stable, ranging from 3K to 5.5K. Active users showed a consistent upward trend, increasing from 101K in late December to over 121K by the end of March.

For more insights and detailed analytics, visit Sensor Tower.