Top 5 Entertainment Apps in South America Q1 2023

In Q1 2023, the top 5 entertainment apps on a unified platform in South America showcased notable trends in downloads, revenue, and active users. Data from Sensor Tower provides insights into the performance of Netflix, Pluto TV: Watch & Stream Live, HBO Max: Stream TV & Movies, Disney+, and Star+.

Netflix experienced a mixed quarter. Weekly revenue peaked at approximately $93K in the last week of February, with a notable drop to around $74K by the end of March. Downloads started strong at 878K in early January but saw a steady decline, ending the quarter at 576K. Active users also decreased from 44.8M in the first week of January to 36.9M by the end of March.

Pluto TV: Watch & Stream Live showed significant growth in downloads and active users. Downloads surged from 425K in mid-January to over 1.1M by the third week of March. Active users followed a similar trend, rising from 2.1M at the end of January to 3.4M by the end of March.

HBO Max: Stream TV & Movies maintained a steady revenue stream, peaking at $867K in mid-January and ending the quarter at around $750K. Downloads fluctuated, with a high of 829K in mid-January, dropping to 410K by mid-March. Active users saw an increase from 5.2M in early January to a peak of 6.8M by late February, before declining to 5.2M by the end of March.

Disney+ faced a downward trend in downloads and active users. Weekly revenue remained relatively stable, averaging around $530K. Downloads decreased from 592K in early January to 372K by the end of March. Active users followed suit, dropping from 7M in early January to 5.8M by the end of March.

Star+ showed consistent performance in revenue and active users. Revenue peaked at $370K in the last week of February, stabilizing around $333K by the end of March. Downloads fluctuated, with a peak of 587K in early January and a decline to 366K by the end of March. Active users increased from 6M in late December to a peak of 7.7M in mid-February, ending the quarter at 6.8M.

These insights highlight the dynamic nature of the entertainment app market in South America. For more detailed data and analysis, visit Sensor Tower.