Top 5 Entertainment Apps in New Zealand Q1 2023 Performance Review

During the first quarter of 2023, the top 5 entertainment apps in New Zealand showed varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at how each app fared:

MyLotto saw a significant surge in weekly downloads, peaking at 49K in mid-January before stabilizing to around 4.7K by the end of March. Weekly active users for the app fluctuated between 7.3K and 10.4K throughout the quarter, showing a slight decline towards the end.

TikTok demonstrated consistent weekly revenue, ranging from $47K to $65K, with a slight dip in mid-February. Weekly downloads remained steady, fluctuating between 10K and 15K. Active users for TikTok were robust, averaging around 1.2M, with minor fluctuations throughout the quarter.

Netflix experienced a steady weekly revenue, peaking at $23K in late January and then gradually declining to $16K by the end of March. Downloads showed a downward trend, starting from 11.2K in late December and ending at 6.6K in late March. Active users saw a similar declining pattern, from 740K to 589K over the quarter.

TVNZ+ exhibited a notable spike in downloads, reaching 18.4K in mid-February, before normalizing to around 5.9K by the end of March. Active users increased significantly from 20.8K to 34.2K in mid-February and then settled around 23.9K towards the end of the quarter.

Disney+ maintained a strong weekly revenue, ranging from $124K to $157K. Weekly downloads were relatively stable, fluctuating between 5.9K and 8.9K. Active users showed a slight decline from 290K in early January to 254K by the end of March.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.