Top 5 Entertainment Apps in Mexico Q1 2023

In Q1 2023, the top 5 entertainment applications on a unified platform in Mexico demonstrated diverse trends in weekly downloads, revenue, and active users. Below, we delve into the performance of ViX: TV, Fútbol y Noticias, TikTok, Netflix, Disney+, and HBO Max: Stream TV & Movies.

ViX: TV, Fútbol y Noticias from Univision Communications Inc. saw a peak in weekly revenue at around $207K in the first week of January, with fluctuations throughout the quarter, ending at approximately $106K in the last week of March. Weekly downloads for the app started strong with over 415K in early January, but gradually declined to about 211K by the end of March. The app's weekly active users showed significant fluctuations, peaking at over 1.47M in mid-January and ending the quarter with around 1.05M.

TikTok maintained consistent performance in Mexico. Weekly revenue hovered around $100K to $127K, with minor fluctuations. Downloads showed strong numbers, peaking at 886K in the first week of January and ending March with around 698K. The app's active user base remained robust, starting the quarter at 38.2M and closing at approximately 41.9M.

Netflix experienced a steady stream of revenue, with weekly figures ranging from $44K to $61K. Downloads fluctuated, starting at 302K in late December and tapering off to about 192K by the end of March. Its active user base saw a gradual decrease from 14.1M at the start of the quarter to around 11.2M by the end.

Disney+ had a notable quarter with weekly revenue peaking at approximately $656K in early January and fluctuating to around $410K by the end of March. Downloads remained relatively stable, starting at 212K and ending at 151K. The app's active users showed a downward trend, from 2.27M at the beginning to about 1.70M at the end of the quarter.

HBO Max: Stream TV & Movies witnessed varied trends in Q1. Weekly revenue peaked at about $486K in mid-March and ended the quarter around $265K. Downloads started at 158K in late December, fluctuating throughout the quarter, and concluded at approximately 144K. The app's weekly active users saw a peak of 1.67M in late February, closing the quarter with around 1.35M.

These insights come from Sensor Tower, where more detailed analytics and data trends can be found.