Top 5 Entertainment Apps in the Middle East - Q1 2023

In the first quarter of 2023, the top 5 entertainment apps in the Middle East showed varied performance trends across weekly downloads, revenue, and active users. Here's a closer look at how these apps fared.

Shahid - ﺷﺎﻫﺪ from MBC Group saw a robust increase in both revenue and user engagement. Weekly revenue peaked at approximately $1.5M in late March, with a notable surge starting from mid-March. Downloads also saw a significant spike, reaching around 380K during the week of March 20. Active users increased steadily, peaking at just over 1M in the same period.

TikTok demonstrated consistent revenue generation, with weekly figures fluctuating around $2.8M to $3.3M. Despite a slight decline in active users from 30.8M to 28.9M over the quarter, the app maintained a strong download rate, averaging around 450K weekly downloads.

WePlay (ويبلاي) - Game & Chat from WEJOY PTE. LTD. experienced steady user engagement and revenue. Weekly revenue peaked at $228K in late February, while downloads ranged between 54K and 88K throughout the quarter. Active users saw a gradual increase, reaching nearly 485K by the end of March.

Netflix from Netflix, Inc. had a relatively stable performance. Weekly revenue remained around $85K to $153K, peaking in late February. Download numbers hovered around 70K per week, with a slight dip towards the end of the quarter. Active users saw a gradual decline, dropping from 2.3M to 1.8M by late March.

YouTube Kids from Google maintained a consistent user base with active users staying around 1.1M. Weekly downloads were steady, averaging around 65K, with a slight decrease towards the end of March.

For more detailed insights and data on the performance of these apps, visit Sensor Tower.